Open riders love Open and they equally love Andy and Gerard. The best cults never set to be a cult. There is never any polish or spin - they push all the fireworks into their ground-breaking bicycles. So, about a week ago, with no warning and no pre-amble Open’s long-awaited road bike called MIN.D. is launched. I say launched – I mean there is a polite ‘ahem’ from Andy and Gerard and then the information starts to trickle through. It was almost an anti-launch. It was the total opposite of what everyone does these days – overwrought, over-coordinated, social media-led neurotic, marketing bollocks. Death by inbound-data. Andy and Gerard simply coughed politely and then started an old fashioned conversation with those closest to them - their retailers and their fans (we are both). I, along with many of my clients was immediately gripped and engaged by what unfolded. I appreciated Gerard’s beguiling honesty from the outset -
"To be fair, there is not really a "need" for [MIN.D.], an UP, UPPER or WIDE does everything a road bike does. But if you are going to have separate bikes for your road and your gravel outings, you may as well make the road bike a pure road bike"
Imagine Apple or BMW launching a new product with that kind of fundamental truth and humility?
More info HERE
Frames will be shipping to Cyclefit around the 20th July.