Contact

The Fire Station & Store Street

Cyclefit Studios

The Fire Station,14 West Central Street, London, WC1A 1JH

Open Monday to Friday.

Tel. 020 7430 0083 - info@cyclefit.co.uk

Customer Bike Servicing

Due to very high demand and to maintain high quality we only repair and service bicycles that have been sold by Cyclefit.

38 Store Street, WC1E 7DB

Please call to book in advance

Keep updated with Cyclefit news and subscribe to our newsletter here.

Contact us

Address

The Fire Station
14 West Central Street
Bloomsbury
London
WC1A 1JH

View on Google Maps

Phone

020 7430 0083

Opening Hours

Monday: 09:30 am - 05:00 pm
Tuesday: 08:30 am - 05:00 pm
Wednesday: 08:30 am - 05:00 pm
Thursday: 08:30 am - 05:00 pm
Friday: 08:30 am - 05:00 pm
Saturday: Closed
Sunday: Closed

The Team

Julian Wall sm

Julian Wall, Co-founder

Co-founder, general manager, bike fitter and bike designer. Jules rides an Open U.P., Seven 622XX, Trek Top Fuel & a Trek Emonda SLR. Jules enjoys riding off-road on his U.P. and MTB racing. When he's not on his bike he tries to keep his garden under control, walks his dogs and enjoys nature.
Julian's Cyclefit bike-fit speciality is that he leads Cyclefit's work with professional teams and riders. In his element when he is calmly working through complex problems with someone whose livelihood depends on the outcome.

Phil 3

Philip Cavell, Co-founder

Co-founder, bike fitter and bike designer, author. Phil rides a Seven Axiom XX custom titanium bike and an Airnimal Joey folding bike. He wrote The Midlife Cyclist and enjoys walking his dog, reading, politics and the outdoors. Phil's specialism is working with clients who have complex and frequently chronic issues. Phil is most at home working in a collegiate, multi-disciplinary team, to help clients resolve intricate issues.

Barna Eichinger sm

Barna Eichinger, Head Mechanic

Barna is Cyclefit's head mechanic and he has many devout followers. He rides a Trek Emonda SLR road bike and commutes on his Trek Crockett to and from Watford nearly every day, all year. He collects Persian rugs and supports Arsenal but struggles with this most of the time.

Vaughn Pretorius sm

Vaughn Pretorius, Bike Fitter

Bikefitter and customer service. Vaughn loves racing his Pinarello and is a great sprinter. Originally from New Zealand he is enjoying racing in London and he spends most of his time riding his bike. Vaughn's speciality is working with male and female racers, who are interested in using bike-fit to ride faster, more efficiently for longer.

Nichola Roberts sm

Nichola Roberts, Chartered Physiotherapist

Nichola is a cycling specific physiotherapist and works with cyclists and triathletes of all levels. She is a keen cyclist herself and enjoys riding on the road and gravel.

Mick Habgood sm

Mick Habgood, Specialist Cycling Podiatrist

Mick makes specialist orthotics for cyclists and is probably the world's best (actually he is). He lives in Bilbao, Spain and enjoys riding his Trek Emonda in the Basque hills. He works with World Tour Team EF Pro Cycling and Team GB.

Dr jon baker10

Dr Jon Baker, Physiologist

World Tour Training and Exercise Physiologist and Academic

Jimmy

Jimmy Wilson, Bike-Fitter / Writer

One of the most experienced bike-fitters in Europe. Loves titanium bikes, border-terriers and cyclo-cross. Amongst many other things

1 PGLR10

Peter Georgi, LANDRACE Ambassador

Peter Georgi is a lifelong cyclist and hugely experienced cycle coach.

As a junior and young senior, he rode for Great Britain and spent many years racing in France.

In his 40’s he returned to cycling and became a multiple National Champion on road, track and time trial, culminating in winning the European Master’s Scratch Race Championship – much to his daughter’s annoyance as she has yet to get a Euro Champs jersey!

At one point Cyclefit were looking after three generations of the legendary Georgi cycling dynasty

Holly girona8

Holly Winstone, Gravel Racer

Holly Winstone - races elite-gravel for Cyclefit. Races a Trek Checkmate SLR with LANDRACE Wheels

What our clients say

  • "Julian was very knowledgeable and explained the fitting process very well. He came highly recommended and i completely agree. Very happy with the service. Instantly felt better on the bike. The pain i had in my knee went away right away. "

    WD

    Recreational cyclist

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "I have been able to ride every day since the fit. So far I have had no pain which feels like a miracle!"

    Neilson Powless

    Professional Cyclist - Education First - Easypost

  • "Hey Julian and Phil, I hope you are both well. I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great! Thank you for all your help. I’ve never felt so comfortable on my bike before. All the best, Hannah"

    Hannah Barnes

    National Champion / Professional Bike Rider

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema