Custom Bike Gallery

Etienne's Seven 622SLX

Etienne's Seven 622SLX

We love perfectionists. Especially when they have a vision of a special and personal project. This incredible bike is hugely visually coherent. It was drafted and re-drafted by Phil six times subtly altering the silhouette to match Etienne's vivid mental image. Look at the way Etienne and Seven have created devastating hand-crafted colour pops to bring the bike to life. In a world of bland far-eastern blancmange-mould bikes, this Boston-crafted piece is life affirming. Which was the original project brief sub-title. Thank you Etienne for trusting us with this. Thank you Seven for making it live.