making cycling better

Professional bike fitting to maximise your riding, comfort and performance

We devote every day to your cycling

With five highly trained and experienced bike fitters at three locations, we offer the best bike fitting services in the UK

High end bikes and personal service

We can provide you with the perfect bike and equipment to suit your physiology and riding style

Bicycles designed and built for you

By getting to know you and understanding you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Cervelo, Open & Parlee.

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so. Since 2001 Cyclefit?s Founders? Julian Wall and Philip Cavell - have devoted more space and resources to bike fitting than any other shop in Europe. They have travelled the world studying, developing, teaching and creating bike fitting techniques for amateur riders, global bike manufacturers, and World Tour Riders. All because they know how important bike fitting is to the enjoyment and performance of the most beautiful sport on earth.

Our Journal

Cervelo C3 Review

We have been waiting to write this for a good while. But I think it is fair to say that Cervelo are very late to the Endurance Party. Maybe because their 21 history is just about pure speed, aerodynamics and the new model of bike dynamics and aesthetics?

Seven Axiom SL versus Trek Domane SL

One isolates you from the road and the other isolates you from the bike.

Emonda Domane Madone Trilemma

How do you choose between Trek's three frame designs?

5 Questions To Ask Before Buying A Titanium Bike

Question 1: What has buying a titanium bike got to do with the mystical charms of eating the Fugu (Japanese Puffer Fish)?